“Either write something worth reading or do something worth writing about.”
Tobi leads marketing and media for iDEAL Hospitality Partners through printed literature, website design and development, overall internet presence, social media presence, press releases, promotional product sourcing, events & comprehensive marketing programs.
She is a graduate of Rutgers University with a degree in psychology and was in nonprofit marketing management for over 20 years with Silltrist Solutions, Resources for Seniors, The Leukemia & Lymphoma Society, American Diabetes Association and The Muscular Dystrophy Association in roles from Community Development to Executive Director.
In 2011, she took all of the skills she learned in nonprofit and married them to her ability of intuitively marketing brands. Tobi trains and speaks about social media and branding with a client base of over 200 clients. She also functions in a consultant role with a number of nonprofit organizations on sponsorship development, event management, board recruitment, grant writing, community development & social media development & management.
Tobi is also a sought out speaker. Most recently, she spoke at the Digital Marketing for Business Conference in Raleigh, NC, The Latina Style Magazine Business Conference and has also been teaching social media marketing to small and medium sized business owners and marketing professionals since 2009.
She is a founding partner of several local networking organizations and groups including Well Heeled U (WHU) and has served on the Board of Directors of Women’s Business Owners Network of Cary (WBON), Women’s Power Networking (WPN), Raleigh Little Theatre, and Health Affairs Round Table (HART). Originally from NJ, she moved to North Carolina in 1999 and lives in Wake Forest.